All aboard the BACARDI EXPRESS! Following two epic tours and a huge headline performance from Groove Armada in 2009, Australia’s only music festival on rails is back with UK electro-pop phenomenon La Roux announced as the headline act for 2010. La Roux is also doing her own tour in March.

Now a firm fixture on the Australian festival calendar, the iconic BACARDI EXPRESS will head for the tropical climate of Queensland for the first time, taking in a new route along the East Coast tracks from Brisbane to Sydney. From Thursday March 25th – Saturday March 27th 2010, La Roux will join four other bands on their 48 hour rock ‘n’ roll rail trip of a lifetime, stopping off along the way to play a series of free* concerts in Brisbane, Coffs Harbour, Newcastle and Sydney.

BACARDI EXPRESS headliners La Roux, aka Elly Jackson and Ben Langmaid, are the electro-pop duo responsible for UK and ARIA chart topping singles “In For The Kill” and “Bulletproof”. Taking inspiration from such music royalty as Depeche Mode and Prince, La Roux have been dazzling audiences and winning hearts with a unique sound that also tips a hat to new school heroes such as The Knife and Chromeo.

”My band and I can’t wait to jump aboard the BACARDI EXPRESS.” Elly Jackson AKA La Roux said “Four other Australian bands joining us on a train for 48 hours - it’s going to be a journey to remember!”

With nearly 100 fans, cooks, bartenders and crew packed into fifteen carriages on the BACARDI EXPRESS, it’s no surprise the bands joining La Roux on the 2010 tour can’t wait to find out what happens on board:

• ARIA nominated Sydney outfit and Triple J Unearthed winners Art vs Science: “We’ve heard the catering is really good on the train, bring on the fun!”

• Two years since they hit the music scene, Brisbane’s hot rockers Yves Klein Blue have their debut album on the streets and have just returned from a whirlwind UK tour: “Jam room, bars, being locked in close proximity with a bunch of other musicians for 48 hours – it’s just a unique touring experience, we can’t wait to get on the BACARDI EXPRESS.”

• Melbourne’s finest remixer Miami Horror who has re-crafted the likes of The Presets, Pnau and Bloc Party and has most recently performed a killer set at Falls Festival: “Out of this whole experience we’re probably most excited to be hanging out with the other bands, it’s a great chance to collaborate and muck around in the jam room.”

• Electro stars and Triple J Unearthed winners Cassette Kids: “Being part of BACARDI EXPRESS 2010 is so exciting for us. Our friends The Lost Valentinos played last year and they said they had the best time!”

• Completing the line up is Brisbane based star-on-the-rise DJ Sampology, one of the country’s most talented, technically proficient and versatile DJs / producers. Sampology will be bringing his “Super Visual Disco Party” show to the BACARDI EXPRESS concerts, a cutting edge A/V show that chops and cuts both audio and video in perfect harmony over the speakers and onto screens.

The train itself will see 97 fans, bands and crew jammed into fifteen carriages as it travels down the Eastern Seaboard. On board entertainment caters for the most talented musicians in the jam carriage, as well as budding guitar heroes in the gaming lounge. This year’s tour also features a “Made to Mix” carriage - Here BACARDI EXPRESS artists will be spinning tunes as expert bartenders serve everyday classics like BACARDI, cola & fresh lime and the Original BACARDI Mojito™.

Since its inception in 2008, BACARDI EXPRESS has seen a plethora of International and Aussie musicians grace its carriages. Artists include Scribe (NZ), Faker, PNAU, Bumblebeez and Bang Gang DJs (2008); Groove Armada, British India, Bluejuice, Van She, Lost Valentinos, HOOPS DJs and Beardyman (2009). The route has also changed each year, ensuring that as many people as possible get to join in the fun and experience the BACARDI EXPRESS concerts.

“Mixing travel, live music and good times has long been a BACARDI tradition. Back in the 1920’s, the Bacardi family would invite top Cuban musicians to ride in the back of their convertibles and drive around Havana igniting impromptu street parties.” says Fernando Navarro, Senior Brand Manager at BACARDI “Continuing this live music spirit with the BACARDI EXPRESS, we can’t wait to welcome La Roux onboard in 2010.”

For information on how to join La Roux on board the BACARDI EXPRESS head to www.bacardiexpress.com.au or purchase specially marked packs of BACARDI & COLA or BACARDI SUPERIOR.