The Whip are touted as one of this years most exciting indie-rock-dance crossover acts. Whatever may have been before, this band have their finger right on the pulse of what makes a great British band in 2008: ladies and Gentlemen, we give you The Whip.

Bourne out of a dank rehearsal room in the basement of a pub in Manchester, Bruce and Danny worked non-stop perfecting their combined musical magic. They then craned their necks towards the sun and brought what they'd created out from the underground. Raising the game even further their partners in crime, Fee and Nathan joined the force to take The Whip on tour.

The Whip have spent the past two years distinguishing themselves as one of the most forward thinking (and hardest gigging) bandsŠno mean feat considering the calibre of music hailing from this city, but The Whip contain so many diverse musical elements it¹s hardly surprising.

Whether it's dub influenced bass lines, Aphex Twin-esqu glitches or Bruce¹s belting grunge-rasp vocals The Whip are truly an every-man¹s party band.

With Jim Abbiss (Arctic Monkeys, Kasabian, Editors, Van She, Adele) on production duties for this debut long player, The Whip have created a wealth of dance floor ruptures and neon explosions all wrapped up in good old fashioned pop songs. And bloody good ones at that.

"Genuinely, one of the best shows I've seen in the last 6 months or so...What a performance. SMD were okay, but man was it dull after a while, thank the gods of rock 'n' roll for The Whip. Seeing it on that big stage... I was thinking that this band could reignite that New Order sense of credible stadium dance-rock... Not only the show, but the album as well... Very much a 5 star record."

The very fact that this dance-rock-pop band can court attention from both late night clubbers and indie teens alike suggest the kind of cross-market appeal that many bands of their ilk can only dream of.