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Back in 1985, Rocco Pantaleo and Felice Nania bought a run-down pizza parlour called La Porchetta, located in the heart of Melbourne's Italian restaurant district, Rathdowne Street, Carlton. Together, they introduced the European notion of providing good quality food at value-for-money prices. This formula proved a big hit with customers and soon transformed La Porchetta into a thriving restaurant. Using their hands-on business experience, Rocco and Felice developed and refined the La Porchetta franchise concept. Their first franchise restaurant opened in Reservoir, Victoria in 1990, paving the way for approximately 80 La Porchetta franchises now operating across Australia and New Zealand. The company continues to expand and innovate with the launch of their La Porchetta Pronto concept. Offering a selected range of take-away La Porchetta menu items, and operating from within retail outlets such as shopping centres, La Porchetta Pronto offers prospective franchisees even greater choice and flexibility. The first La Porchetta Pronto opened in Melbourne, Victoria in 2000.