So you’ve heard about this three piece band from Melbourne called CHILDREN COLLIDE, about how they rip-up every stage they’re on and how they exude a wall of sound that penetrates every bone in your body. Well it is all true and CHILDREN COLLIDE is hitting the road again performing songs from their forthcoming album including their new single “Social Currency”.

CHILDREN COLLIDE has just returned from L.A. where they have finished recording their forthcoming album, set for release this October, with massive rock super-producer Dave Sardy, (breakthrough records from Wolfmother and Jet as well as multi platinum albums from Oasis, Marilyn Manson and The Dandy Warhols).

The first single from the album is “Social Currency” which will be serviced to media next week. It is released on Saturday July 19 and will be available in many formats including a limited edition 7” Vinyl.

So what is “Social Currency” all about? I’ll let CHILDREN COLLIDE answer that one for you.

Social Currency is a Dualism. On one hand it is a cynical joke. It’s about a DJ getting a headjob under the decks at a club. It’s about a girl wearing all the right brands. It’s about kids starting a band so they can be cool at parties. About rich guys flashing money around to score hot girls and hot girls flashing themselves around to score rich guys (or rich girls scoring hot guys). It’s about over the top fancy cars parked out the front of over the top fancy cafés. And a million other things. Social Currency, what’s yours? Is it worth it? Does your life mean anything without it? Does your life mean anything anyway?

The other side to this is that the song is kind of about hope. It’s about accepting the trappings and the pitfalls and rolling with the punches as well as rolling in the filth of that ever so fake side of society that knows no other kind of currency. As all assets, material and otherwise, become a form of social currency. Believing in what you do while realising the complete futility of it all at the same time.

Having an awareness of life is to live a dualism, it is truly human to know denial. No one is genuinely remembered for who they are, just what they did, who they impressed, depressed or caressed.