At a time when far too many seemed to be sat waiting for the next novelty bandwagon to jump onboard, this trio of hipper-than-thou ne’r-do-wells have reignited the imaginations of clued-up music lovers across the globe with a curve ball of pervy wit, classic synth-work, and sunshine strumming.

Since there debut - Insane online attention gave way to a record industry cat-fight – with label du-jour Merok/XL (having launched the careers of Klaxons and Crystal Castles) winning through in the end.

2007 beckoned with a slew of releases in the pipeline. First up was the group’s X-rated rallying cry, Homecoming, already an anthem in some circles by the time it hit shop shelves. The release was complimented by the couldn’t-be-more-perfect promo video by acclaimed director Kinga Burza (Kate Nash etc), nailing the track’s playful, saucy mood with startling poignance. Starlett Johansson – a heart-felt, and typically droll ode to their favourite Hollywood starlet - followed later in the year, coinciding with the group’s first full-scale tour, joining fellow trendsetters Crystal Castles and These New Puritans on Vice Magazine’s show-stopping Unitaur. The massive increase of commitments meant that Dorian and Michael were to join some-time London resident Quentin in the British Capital. From there they’d meet long-term collaborator Lexxx in the studio to ready their first album. The outcome of their collective efforts was more than they could have ever have hoped for, their zeitgeist-defining debut, Reality Check. The precursor singles are joined by huge new tracks like defiant anti-love chant Love No, the soaring sing-a-long fan theme Feeling Better, as well as angst-ridden tearjerkers like Sunset Beach and sultry make-out tunes like French Kiss. While the band’s components aren’t dissimilar too many an act of the moment, their implementation is unparalleled. Their candid commentary, both emotional and sincere and ferociously cutting, has resonated in a way that’s neither nostalgic or trendy, but timeless. Their press coverage, having ticked all the major music and style titles off within the release of their first single, has seen the buzz ripple out to tabloid newspapers, surely just a taster of the mainstream acceptance soon to follow.